Overview

I designed and developed a website for Memphis Health Jamboree, an upcoming nonprofit health festival focused on bringing wellness, culture, and community together. This project began during GiveCamp, a weekend-long event where designers and developers collaborate to support local nonprofits, and I continued working on it with the client after the event to further refine and build out the site. My role was to design the website in WordPress, ensuring it was clear, engaging, and accessible for a wide range of users.

The Problem

The organization needed a website to introduce the festival, communicate its mission, and begin building awareness within the community. Since the event is still in development, there was limited content, no existing website to build from, and no established branding beyond a logo. The challenge was to create something that felt complete and engaging, while still allowing flexibility for future updates.

My Approach

• Conducted research based on websites the client liked to guide direction
• Created a sitemap and sketched wireframes to plan structure and content
• Designed a simple, welcoming layout with clear sections (Home, About, Events, Get Involved, Sponsors, Contact, Gallery)
• Focused on a community-first experience that feels inclusive and easy to navigate
• Prioritized readability, spacing, and hierarchy for clear communication
• Ensured responsiveness across different screen sizes
• Built the site in WordPress so the team can easily update content

Key Decisions

• I used bold colors and large imagery to reflect energy, culture, and movement, aligning with the festival’s mission
• Kept the structure clean and straightforward to avoid overwhelming users with too much information early on
• Since details are still evolving, I designed the site to be easily expandable for future updates like event schedules and vendor information
• Used stock images intentionally to help visualize the experience while real assets are still being developed

Outcome

The final website provides Memphis Health Jamboree with a strong digital foundation to begin sharing its vision and connecting with the community. It clearly communicates the purpose of the event while creating a sense of excitement and anticipation. The site is also built in a way that allows it to grow alongside the organization as the festival continues to develop.